Marketing and Communications Update

Joe Carofano
Vice President, Marketing and Communications
Western Connecticut Health Network

Network Naming

Over the past several months marketing engaged close to 300 physicians, both employed and community based, to inform, educate and solicit feedback on the naming process and to review the leading candidates:

• Vitive Health Partners
• Vistiva Health Partners
• Vantive Health Partners

The majority of the feedback on the process and names was neutral, with a small percentage embracing, and a small percentage opposing the name recommendation. Senior Management is reviewing these and other choices, and will select a name by late Spring.

New Network and Hospital Websites - Mobile and Tablet friendly

We have partnered with a leading digital technology firm to lead our new web development initiative. We will begin the discovery process in March. During this step the agency will meet with key stakeholders such as service lines and WCMG, to evaluate critical needs and expectations. These findings will be studied and prioritized by the core development team. This team will present an initial design and functionality for review and consideration prior to the actual build. This phase will take approximately 8-10 weeks.

Following discovery, we will begin the design and build phase. We anticipate the initial launch of the new network and hospital sites this summer. All sites will be mobile and tablet friendly, and represent a centralized theme including design and functionality.

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